SUVA, July 1 (Xinhua) -- Fiji launched on Wednesday an online platform to assist in marketing the country to the world as well as interact with travelers as part of the new normal after COVID-19.
Officiating at the soft launch of the PayNowStayLater initiative in Nadi, Fiji's third largest city on Wednesday, Fiji's Minister for Industry, Trade and Tourism Faiyaz Koya highlighted that this unique buying concept presents the high points of purchasing future travel, as a niche solution, in Fiji's bid towards accepting the new normal.
"There is great uncertainty and big questions around what tourism will look like in the next few weeks, months and even years to come. When will borders open, when is it safe to book a holiday? These questions will linger for a while and along with trust, consumers seek flexibility, value for money and convenience. The PayNowStayLater platform gives you just that," Koya said.
"It is worth mentioning that the PayNowStayLater online platform will open doors of opportunity for our hoteliers, with the added benefit of having a partner conduct marketing and sales conversions at little to no cost."
The minister said that this is an opportune time for hoteliers to be a part of an innovative platform, which is in harmony with a re-engineered paradigm and the new normal.
"It presents combined benefits to hotels and resorts including potential travelers. Hotels and resorts will be able to generate quick business, earn instant required cash-flow, and complement direct booking strategies with a minimal mark-up of 5.5 percent commission in comparison to other Online Travel Agents.
He said that potential travelers will also have access to deals through one consolidated platform with flexible travel conditions, longer travel period duration for guaranteed bookings and money back guarantee cover assurance.
The 100 percent Fijian owned platform, PayNowStayLater intends to ensure hoteliers generate cash-flow to meet ongoing costs for basic maintenance, reduced salaries and utilities, in readiness to receive guests when borders open.
The platform currently has 15 properties signed up. To intensify uptake, the PayNowStayLater team will undertake vigorous marketing in the Australian and New Zealand market.