WELLINGTON, Dec. 4 (Xinhua) -- Air New Zealand worked with Tourism New Zealand to launch a new safety video on Thursday to boost the local tourism industry.
Air New Zealand Chief Customer and Sales Officer Leanne Geraghty said "Aotearoa, the 8th Wonder of the World" is a high impact way to promote destinations across New Zealand, from Cape Reinga to Stewart Island, to both domestic and international audiences.
"With borders closed as a result of COVID-19, we've seen a significant impact on the New Zealand tourism industry. Around 30 percent of people flying on our domestic network are usually visitors from overseas. In the absence of international visitors, the safety video is a unique way to stimulate further local demand, benefiting local tourism operators, the New Zealand economy and Air New Zealand employees," she said.
"The video also assists in supporting the recovery of international tourism once borders reopen. We know the decision-making process for visitors to come to New Zealand will be different into the future, so we need to be building the appeal and desire now in international markets in anticipation of borders reopening. It's important to keep New Zealand as a visitor destination top of mind."
Tourism New Zealand Director Commercial Rene de Monchy said, "Tourism is vital to New Zealand's recovery and the safety video is another way we are encouraging Kiwis to do something new, by showcasing the amazing range of experiences on offer in Aotearoa. The video also supports our activity offshore to keep New Zealand alive in the hearts and minds of international visitors for when they are able to return."
As a result of the financial damage caused by COVID-19, Air New Zealand has been forced to undergo some programmes of cost reductions. Air New Zealand has had to be creative with a lot smaller budget this year, shared between Tourism New Zealand and the airline.
On the route to and from China, Air New Zealand has successfully resumed the "Auckland-Shanghai" passenger route on June 2, and increased its capacity to twice a week on Aug. 22 to meet market demand, according to Air New Zealand.